Privacy Policy for Privacy Assist

Updated October 2020

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This Notice explains how Intersections Inc. dba Aura (“Intersections”), and its affiliates and subsidiaries (“we”, “our” or “us”) collect, store, use, disclose, and otherwise process information about you in the course of our business, including through our websites that link to this Notice (such as, (the “Sites”), our SaaS-based data-warehousing service (the “Service”) and through other means such as our and our partner’s events, sales and marketing activities. It also sets out more information about your privacy rights.

About our Service

We provide the Service to our customers under an agreement with the customer and solely for the benefit of their personnel and other personnel authorized by the customer as users of the Service (“Authorized Users”). Because the Service is software as a service, Authorized Users may access and use the Service from all over the world, subject to Intersections contract with the customer and any applicable laws.

This Notice does not apply to the content that our customers and their Authorized Users upload and store in the Service (“Customer Content”). In those circumstances:

(a) Intersections is a processor and is acting on behalf of a customer in relation to any Customer Content and that customer is responsible for the collection and use of your data; and

(b) That customer’s privacy notice will apply to the collection and customer’s use of such data.

In such circumstances you should refer to their privacy notice and direct any queries to the relevant Intersections’ customer. The provisions of the customer’s agreement with Intersections govern our use of and processing of Customer Content in these circumstances.

For more information about our data collection and use in connection with our Service see the “Information when using the Service” Section below.


The personal information that we collect when you use the Sites, including when you sign up to the Service through our Sites self-service portal (“Self-Service”), and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. We will let you know prior to collection whether the provision of personal information we are collecting is compulsory or may be provided on a voluntary basis and the consequences, if any, of not providing the information.

When using the Sites: We may collect your name, email, postal address, phone number and other information you provide via the Sites when, for example, you submit inquiries, request more information about our services, complete surveys or download Intersections collateral, provide feedback about our services, or register for sales events or marketing activities.

When you register to use our Service: When you register to use our Service we may collect your personal information (like name and contact details) and, for Self-Service we collect credit card information. We may share such credit card information with our third-party service providers, including for payment and billing purposes.


When using the Sites: We automatically collect certain information when you visit or use the Sites, including your use of Self-Service. This information may reveal your identity and includes information about the specific computer or device you are using, such as your computer’s operating system and Internet Protocol (IP) address. We also automatically collect and store information about your activities on our Sites, such as information about how you came to and used our Sites, event information (like access times and browser type and language) and data collected through cookies and other similar technologies that uniquely identify your browser, computer, and/or other device. For more information on the use of cookies and other tracking technologies please see our Cookie Statement. We may share information about your computer or other device with our third-party service providers for information and network security, including fraud detection.

When using the Service: Further, we automatically collect certain data relating to the performance and configuration of our Service and our Customers’ and Authorized Users’ consumption, use of, and interaction with the Service (collectively, “Usage Data”).

Usage Data Generally Includes:
technical information, or data obtained from APIs, software or systems hosting the products and services, devices accessing these products and services, log files generated during such use; data and metadata about the Authorized Users’, such as user ID, email, IP address, other data about the user’s computer or other device, browser and connecting software (e.g., OS and software versions); and data and metadata about the Authorized Users’ activities and behavior within our Service, such as click-patterns and feature utilization.

Usage Data is used by Intersections for (a) providing, maintaining, and operating our products and services, (b) network and information security, and (c) to analyze, develop, and improve our products and services.


From time to time, we may obtain information about you from third party sources, such as public databases and websites, resellers and distributors, joint marketing or business partners, security and fraud detection firms, and social media platforms. Examples of the information we may receive from other sources include: account information, page-view information, and contact information from business partners with which we operate co- branded events, services, marketing campaigns or joint offerings; search results and links, including paid listings (such as sponsored links); and credit history information from credit bureaus.


We may link to certain third-party websites and applications in our Service or on our Sites, such as Facebook. In those circumstances, the data we collect, use and share via the Sites or the Service will be subject to this Privacy Notice. However, your use of the third-party websites, applications, and any information you instruct us to send to the third-party shall be subject solely to the third-party’s terms and conditions and privacy notice, and shall not be subject to any agreements you have with us or this Notice.

Targeted Online Advertisements: We use one or more third party service providers to serve ads on the Sites and/or other websites. These third parties may automatically collect and use certain information about your online activities, either on our Sites and/or other websites, such your IP address, your ISP, and the browser you are using. They do this using cookies, clear gifs and similar tracking technologies.

Information collected may be used, alone or in combination with information about you we obtain from other sources (like our data partners and offline customer data), to among other things, deliver advertising targeted to your interests, including to serve ads related to our products or services when you access and use other websites and to better understand the usage of the Sites tracked by these third parties. This Notice does not apply to, and we are not responsible for, cookies or clear gifs in third party ads, and we encourage you to check the privacy policies of advertisers and/or ad services to learn about their use of cookies and other technology. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here:


We use personal information collected via the Sites, our Service, and through other means for purposes described in this Notice, including using your information to:

  • operate and improve our Sites, products, and services; to provide customer service;
  • provide and to facilitate the delivery of products and services you request;
  • to send you related information, including confirmations, invoices, technical notices, updates, security alerts, training, and support and administrative messages;
  • enhance security, monitor and verify identity or service access, combat fraud, spam, malware or other network and/or information security risks;
  • understand you and your preferences to enhance and personalize your experience and enjoyment when using our Sites, products, and services;
  • to send you marketing and promotional communications (where this is in accordance with your marketing preferences);
  • to communicate with you about one of our events or our partner events;
  • respond to your comments or questions or provide information requested by you;
  • link or combine it with other personal information we get from third parties, to help understand your needs, provide you with better service, or to prevent fraud;
  • process and deliver contest entries and rewards;
  • process your information for other legitimate business purposes, such as customer surveys, data analysis, audits, collecting and assessing feedback, identifying usage trends, determining the effectiveness of our marketing campaigns and to evaluate and improve our products, services, marketing and customer relationships.
  • Intersections may store and process personal information in the United States and other countries.


We do not share your personal information with third parties other than as follows: where it has been de-identified, including through aggregation or anonymization; if applicable, when you instruct us to do so; with your consent, for example, when you agree to our sharing your information with other third parties for their own marketing purposes subject to their separate privacy policies; with Intersections affiliates, for example we may share your information with our parent companies, subsidiaries and/or affiliates. In such case the information will be processed as otherwise described in this Notice; with third party vendors, consultants and other service providers who work for us and need access to your information to do that work. Examples include vendors and service providers who provide assistance with marketing, billing, processing credit card payments, data analysis, fraud prevention, network and information security, technical support and customer service. Unless described in this Notice, we do not share, sell, rent, or trade any of your personal information with third parties for their promotional purposes; with third party business partners, such as distributors, and/or referral partners, that are involved in providing services to our prospects and/or customers, to fulfill product and information requests and to provide customers and prospective customers with information about Intersections and its products and services.

From time to time, we may engage in joint sales or product promotions with select business partners. If you purchase or specifically express an interest in a jointly-offered product, promotion or services, we may share relevant personal information with those partner(s). Where you have given your consent to do so, these business partners may send you marketing communications about their own products and services. Please be aware that we do not control our business partners’ use of such information. Our partners are responsible for managing their own use of the personal information collected in these circumstances. We recommend you review the privacy notices to comply with laws or to respond to lawful requests and legal process, to protect our rights and property and that of our agents, customers, members, and others including to enforce our agreements, policies and terms of use, or in an emergency to protect the personal safety of any person; in order to protect any individual’s vital interests, but only where we believe it necessary in order to protect the vital interests of any person; in connection with or during negotiation of any business transfer, merger, financing, acquisition, or dissolution, transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets to another company.


If you are a visitor or user based in the European Economic Area (“EEA”), Intersections is the data controller of your personal information unless the data is collected in circumstances where one of our affiliates is running a local event, training session or survey, for example, and they collect and control that information. In such circumstances, we will endeavor to make this clear to you in a context specific notification at the point we collect your personal information.

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information only where we have your consent to do so, where we need the personal information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal information from you.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as the possible consequences if you do not provide your personal information). Similarly, if we collect and use your personal information in reliance on our legitimate interests (or those of a third party), we will make clear to you at the relevant time what those legitimate interests are.

For more information on our legal basis for processing data please contact us using the details provided at the bottom of this Notice.


We take all reasonable and appropriate steps to help protect your personal information in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration, and destruction. We use appropriate technical and organizational measures to protect your personal information. The measures we take to protect your personal information while processing may include: physical access controls, encryption, internet firewalls, intrusion detection and network monitoring depending on the nature of the information and the scope of processing. Our staff who may have access to your information are required to keep that information confidential.


Our website servers are located in the U.S. and our affiliates/partners and third-party service providers currently operate in the U.S., Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country, and in some cases, may not be as protective.

However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Notice. These include implementing the European Commission’s Standard Contractual Clauses for transfers of personal information between us and our business affiliates and associates to which we choose to transfer the information that requires these companies to protect personal information they process from the EEA in accordance with European Union data protection law.

Our Standard Contractual Clauses can be provided on request. We implement similar appropriate safeguards with our third-party service providers and further details can be provided upon request.


You may opt out of receiving promotional emails from us by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations. You may also send requests about your contact preferences and changes to your information including requests to opt-out of sharing your personal information with third parties by emailing


In addition, California’s “Shine the Light” law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes. If you wish to find out about any rights you may have under California Civil Code section 1798.83, you may notify us in writing at


In addition, if you are a resident of the EEA you have the following data protection rights:

  • If you wish to access, correct, update or request deletion of your Personal Information, you can do so at any time.
  • You can object to processing of your Personal Information, ask us to restrict processing of your Personal Information or request portability of your Personal Information.
  • If we have collected and process your Personal Information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your Personal Information. Contact details for data protection authorities in the EEA are available here.
  • If you wish to exercise any of these rights or want further information, please contact


If personal information pertaining to you as an individual has been submitted to the Service by or on behalf of a customer and you wish to exercise any data protection rights you may have in respect of that data under applicable law, including (as applicable) the right to access, port, correct, amend, or delete such data, please inquire with the relevant customer directly. We have a limited ability to access Customer Content. However, if you wish to make your request directly to us, please provide the name of the customer who submitted your data to our Service. We will refer your request to that customer and will support them as needed in responding to your request within a reasonable timeframe.


We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to comply with applicable legal, tax or accounting requirements, to enforce our agreements or comply with our legal obligations).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing, until deletion is possible.

When acting as processor (see Section “About our Services” above), we will retain Customer Content for as long as our Customer instructs us to and/or as required by applicable law.


We may change this Notice from time to time. If we make any changes to this Notice, we will change the “Last Updated” date above. If such changes are material in nature we will provide you with additional notice (such as adding a statement to the main website page or sending you an email notification).

QUESTIONS: If you have any questions about this Notice, please contact us at or at write to us at 2553 Dulles View Dr., Suite 400, Herndon, VA 20171.

FOR EEA USERS: The best way to reach us regarding questions about this Notice is to contact us at

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